Technology Connector Since 2008
Hybrid Business Development Firm
Market Analysis & Strategy. Distribution & Representation.
Win-Win Generators
We uniquely combine two sets of activities: Market Analysis & Strategy Services; Distribution & Representation Partnerships.
Our primary expertise: Technologies that add value to industrial and healthcare organizations’ operational managers.
We have informed thousands of operational managers about new technologies, while generating better and faster market insights for 100+ technology providers.
Industrial & Healthcare Market Analysis & Strategy
How can manufacturers adapt rapidly to new markets, and make the best market strategy decisions?
Answer: with Lean business development, iterating market assessment and feedback loops in a series of sprints. These empower you to act fast but smart. They guide business development where your products & market trends are best aligned.
An additional benefit of Lean business development for established manufacturers: accelerated speed-to-market and increased agility, without hasty decisions. Incremental feedback loops actually reduce go-to-market risk.
To think through your business development strategy (re)direction in an agile manner, an experienced firm like The Triana Group can provide a unique combination of world-class research and industry experience. Our decade experience interviewing thousands of lead users, distributors and channel partners, subject-matter experts, combined with pragmatic quantitative data analysis, makes us the prime choice if you are looking for high-quality analysis and diligent strategic and operational decision-making.
Industrial Distribution & Representation
If you are a midsize company, selling to operational managers within large multi-site organizations can be like finding a needle in a haystack. When you do find them, those people are busy, and not waiting for your call.
We have relationships with thousands of operational managers in industrial companies across North America. We can leverage them to test your market, create awareness for your product, start a sales pipeline, and build market traction.
If your products don’t compete with our existing portfolio, if they can create synergies, and if they add value to our customers, we can take your products to industrial markets and act as your partner. We bring an established channel, and a team with proven entrepreneurial experience.
Featured News
The State of New York’s Manufacturing Program, “M-Corps”, hosts Jabril Bensedrine as Guest Speaker on behalf of SESA SYSTEMS, the world leader in Lean Enterprise. The event was organized by the global innovation group SecondMuse at NewLab.
The Applied Innovation Exchange (AIE) of Capgemini, the $14 billion technology & innovation consulting company, to host a unique IOT Fair organized by the FACCNY Technology Committee, co-chaired by the Managing Director of The Triana Group.
Microsoft hosts an AI workshop co-sponsored by The Triana Group, as part of the Disruptive Technologists series. Bruce Epstein, representing Aebis, moderates a discussion on best practices for organizing and running enterprise-grade AI implementation projects.
Interview with our Managing Director
As the Med Tech Gurus podcast host of puts it, “Jabril Bensedrine provides amazing insights on how to plan a product launch.” He explains how go-to-market plans have become a science, where the goal is to reduce market-risks and maximize likelihood of success.
100% Satisfied Customers
“I was leading a market expansion feasibility study for the division of a $1 billion group expanding in healthcare. The Triana Group worked closely with me on this assessment. In this project, like all other collaborations with The Triana Group, they have proven to be a top strategy & implementation partner.”
David Sejourne, Consulting Project Lead for RM Ingenierie – Groupe Cegedim, a global technology & services provider leading innovation in healthcare.
“The Triana Group presented to us a business opportunity with a German manufacturer and was instrumental at making this new relationship a success. […] We hope to work with The Triana Group again, they are good.”
Debby Arrin, President, Straight Road Electronics, Inc. now part of NEXSUN, electronics components distributor to most of the Fortune 500 corporations in North America.
Best Practices in Business Development
Business development and sales are both critical for strategic survival and growth -like most functional areas. However, they are often confused with each other, whereas they are distinct roles. What does a business development executive or consultant do, and why is it so essential?
We asked our advisory board members and interviewed more than 60 business leaders and share our findings in this article. Special thanks to Jerome Chevallier, Pharm.D., for letting us pick his brain so extensively and serving as our sounding board. Examples of topics covered in the article:
- What is business development? What does a professional business development executive or consultant do, that “amateurs” don’t
- What are the risks of not having a formal business development process?
- Business development often requires pitching other companies to make substantial deals with yours: how do you maximize chances of success? What are the main errors to avoid?
The Right Choice
“Our collaboration with The Triana Group has already helped us generate strong interest from users and integrators, and will allow us to promptly react to the growing demand […] which can sustain both business growth and innovation.”
Gabriele Ruffatti, Director, Engineering Ingegneria Informatica, $1.2 Billion Top-10 European IT Company