Dozens of business development projects

Have sharpened our skills and fueled our learning curve since 2008

Our collaboration with The Triana Group has already helped SpagoBI generate strong interest from users and integrators, and will allow us to promptly react to the growing demand […] which can sustain both business growth and innovation.

Gabriele Ruffatti, quoted in a 3/7/2012 Press Release

Director, Engineering Group, Italy's largest and Top-10 European IT Services Provider

The Triana Group presented us a business opportunity with a German manufacturer, and was instrumental at making this new relationship a success. […] The Triana Group’s involvement reassured us about the company’s integrity and made us feel this new relationship would be trustworthy. Once our agreement was signed, The Triana Group handled the transition in a way that retains all confidence in this new relationship. We hope to work with The Triana Group again, they are good.

Debby Arrin

President, Straight Road Electronics, Inc. (electronics components distributor covering most of the Fortune 500 corporations in North America)

Our first deal was between a distribution company we own and a medical devices manufacturer selected by The Triana Group. We were able to reach an excellent deal for both sides. Negotiations could have fallen apart several times were it not for The Triana Group’s mediation. As a result, we invested in this manufacturer’s distribution in our territory and placed an immediate order to purchase machines.

Majed Alsulaiman

Director, Gaidek - The Triana Group Consultant in the Gulf Countries

The Triana Group delivered more than our most optimistic expectations. They were able to identify the right targets and set up efficient prospective meetings that helped us immediately go straight to the point with the right people.

Sylvain Leborgne

(former) CEO, Adledge

We needed a commercial test for one of our solutions. The Triana Group’s methodology was very professional (from target definition to writing the right messages, preparing databases, and the commercial outreach itself). Within 3 months, they reached out to dozens of key accounts nationwide and started many conversations, leading to demos involving our team. In addition, their outreach generated useful insights that informed our strategic decisions. I would strongly recommend them to any company seeking to define or refine its business development strategy.

Bernard Fort

CEO, Tennaxia (international pioneer in EHS & Sustainability software solutions)

The Triana Group supported our company’s market expansion in the U.S. through the following projects: general business planning, recruiting for a key executive position, facilitating numerous conversations with relevant industry experts, leading to multiple white papers to support our marketing efforts. The team demonstrated a solid expertise and was responsive through the entire process. For example, finding the perfect match to lead our U.S. division was a challenge but The Triana Group managed to get it done. We appreciate our collaboration with them and will definitely continue to use their services.

Wassim Bendeddouche

North America Area Manager, Optimum Tracker, a Top Innovator for Utility-Scale Solar Developers and IPPs

I was leading a “market expansion feasibility study” for one of my clients, a $1 billion group’s division focused on healthcare augmented reality. The Triana Group worked closely with me and my client’s team to complete this assessment.

Within three months, The Triana Group successfully performed demos and in-depth interviews with clinicians and healthcare administrators, benchmarked competitors, examined distributors, screened FDA regulatory and insurance reimbursement experts, and detected several pilots and clinical studies partners.

Their result was a 360-degree strategic assessment which reviewed: the company’s SWOT relative to local purchasing criteria; presented different positioning maps; explored strategic paths; quantified and qualified market segments; developed revenue models and pricing strategies. This led to alternate sales projections and budgeting scenarios, along with potential marketing & sales plans.

The outcome was presented in a full-day internal workshop during which The Triana Group’s experts met with our client’s executive team to discuss their strategic options in depth. In this project, like all other collaborations with The Triana Group, they have proven to be a top strategy & implementation partner.

David Sejourne

CEO & Consulting Project Lead for RM Ingenierie - Groupe Cegedim, Cegedim, a global technology & services provider leading innovation in healthcare

Cold calling on Key Accounts is tough, so we wanted a company that had experience making executive-level business-to-business cold calls and could get up to speed quickly on our service offerings.  We chose The Triana Group because they had experience working in our sector, and had good results working with a company we know and that is similar to ours.

Cold calling is only as good as the person making the call and we were very pleased with our Triana Group representative.  She learned our business, kept us informed via a weekly report and update calls, helped us qualify our CRM, and made suggestions on how to modify our b2b sales approach to get better results.  We will use Triana Group again.

Karl Pfalzgraf

Vice President, Sustainability Services, iCompli, division of BPA Worldwide whose prestigious board includes Pfizer, Medtronic, John Deere

I was introduced to The Triana Group by the French-American Chamber of Commerce in New York. I really appreciated their in-depth knowledge of how to bridge the business development gap between our home country and the United States.

The Triana Group’s team has quickly grasped our goals and services. They gave us strong and efficient support, helping us plan new marketing documentation for the US market, and organizing interviews with key people in various targeted sectors.

Their interview summaries resulted in very useful recommendations on how to mitigate risks and pursue our market opportunities effectively. Last, but not least, The Triana Group found us a pilot project in New York City, which meets perfectly our expectations. Naturally, we intend to continue working with The Triana Group for our next steps.

Philippe Michelin

Founder & CEO, Aebis Inc. a division of BFD, an IT architecture & change management advisory firm with clients ranging from Societe Generale to the World Bank

I have a long-lasting relationship with The Triana Group and met their team in several events that they have organized over the years. Last year, I took the helm of a new company and decided to work with The Triana Group because I saw a good alignment with my business development needs.

The process worked smoothly and our experience has been excellent. Their team conducted exploratory meetings on our behalf, following which they excelled at sharing detailed debriefing notes. Their debriefs were so clear and detailed that I could pass them along to my technical colleagues without any further explanation. Their communication efficiency has accelerated our decision-making process regarding prototype development and market focus.

We have been able to start multiple collaborations thanks to introductions by The Triana Group. We are very happy and as a next step, we would like them to continue to build our pipeline and nurture our relationships in this market.

Badrul Husain

CEO, Infolytx


Since 2008, the Triana Group has worked with 79 technology companies worldwide, expanding their business development capability, and accelerating their commercialization by channeling their innovations to strategic partners internationally.


The Triana Group
25 W. 39th Street, 14th Floor
New York, NY 10018
+1 (646) 417 8136