This past month, The Triana Group aided in the international launch of a medical school’s start-up company. The new 3D cardiac imaging software aims to boost success rates of certain heart procedures by providing more accurate medical depictions. After analyzing market data and interviewing 12 international opinion leaders, The Triana Group helped develop a go-to-market business plan which has led to a successful launch of the company’s business.
Implementing it in two phases, the Triana Group developed a plan-of-action that not only optimized the data processing, transfer, and storage of the software but also increased it’s appeal and availability to hospitals. Featured elements of the brief include a technical review of data processing, the FDA process, a regulatory compliance outline (specifically a HIPAA compliance process), a hospital procurement process, go-to-market options, and finally a optimizing pricing design, all of which helped implement a strategy that would garner approval from doctors and hospital administrators, alike. The Triana Group further enhanced the overall workflow before identifying potential distribution channels and partners that would help deploy the software solution to hospitals.
The most rewarding and touching part of this project? “If this technology existed at that time, my son would still be alive”, said the founder of a foundation to help cure children’s heart disease. He started the foundation in memory of his son. “I want to help this in any way I can, to help save other children’s lives”.
