New York [July 23, 2025]–The Wave Momentum Joins Forces with The Triana Group to Expand Expertise in Market Entry, Business Acceleration, and Transformation
The Triana Group is pleased to announce that the wave momentum has joined its growing network of specialized expert partners, enhancing its ability to support international companies scaling and transforming their businesses in North America.
Founded in 2016 in New York City by Elie Cohen and Anne-Charlotte Le Bourhis, the wave momentum brings a decade-long track record of guiding both emerging and established companies through the complex challenges of market entry and growth acceleration. The firm’s core practices — Go-to-Market Strategy & Execution and Operational Due Diligence, Post-Acquisition Integration — will now strengthen Triana’s integrated offering.
Go-To-Market Strategies & Execution, Led by Elie COHEN
With extensive experience in launching, growing, and managing startups and scale-ups across the US and Europe, Elie COHEN will spearhead the Go-To-Market practice. Elie’s expertise lies in developing strategic market access plans, building customer acquisition pipelines, crafting differentiated brand positioning, and driving business development initiatives across multiple industries — from Finance, Cybersecurity, Defense, Mobility, Clean Energy, Communication, Business Services, Construction, Food, Retail, and in emerging tech (AI, blockchain, IoT).
“Joining Triana allows us to combine our execution-driven approach with Triana’s world-class Market Analysis & Strategy. It’s about building roadmaps and getting things done, helping clients gain real traction in the North American market.” Elie Cohen, Managing Partner and Co-Founder of the wave momentum.
Due Diligence & Post-External Growth Business Transformation, Led by Anne Charlotte Le Bourhis
Anne Charlotte Le Bourhis brings over two decades of global leadership experience in complex organizations across automotive, energy, rail manufacturing, and diversified industrial sectors. At the wave momentum, she leads the Operational Due Diligence and & Post-Acquisition Integration and Transformation practice, working closely with clients to assess acquisition opportunities or conduct in-depth organizational and business process diagnostic reviews to implement agile integration & transformation roadmaps that unlock long-term value.
“Our methodology is pragmatic, hands-on, and deeply collaborative. We can address short-term urgencies while building right-sized organizations and robust processes, fit for operating within a European group”. Anne Charlotte Le Bourhis, Co-Founder and Managing Partner of the wave momentum.
Strategic Synergy with Triana Group
With this new partnership, The Triana Group expands its footprint of tailored advisory capabilities, blending the wave momentum’s unique operational edge with The Triana Group’s established platform of global business development, cross-border advisory, and growth acceleration.
“We are thrilled to welcome Elie, Anne-Charlotte, and the wave momentum team to Triana Group. Their complementary skill sets strengthen our mission: to support companies to navigate every phase of their growth journey, from initial market access to operational optimization, fundraising support, and transformational post-M&A integration.” Jabril Bensedrine, Managing Director, The Triana Group.
About The Triana Group
The Triana Group, Inc. is a New York-based business development company founded in 2008. It is a member of Globallians, an alliance of 15 international business companies supporting the global expansion of 1,300 companies annually across 70 countries. The Triana Group is also a member of Santander’s global business acceleration platform, Navigator Global. It operates a nationwide expert network of more than 5,000 professionals, in partnership with MANAGEMENT EUROPE. For more information: www.trianagroup.com.
About the wave momentum
the wave momentum is a boutique consulting firm supporting international entrepreneurs and corporations in launching and scaling their businesses in North America. With deep expertise in Go-To-Market Strategy, Organizational Design and Business Process Improvement, the wave momentum partners with clients as an embedded team, guiding execution from strategy through implementation. For more information: https://www.thewavemomentum.com/
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